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HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.




 BRG Sports Sells Easton Hockey
to Chartwell Investments 


BRG Sports, Inc., formerly Easton-Bell Sports, announced that Chartwell Investments, a New York-based private investment firm, has partnered with senior hockey management to acquire its Easton Hockey business. Terms of the transaction were not disclosed, but the New York Post quoted a source saying Chartwell put up little or no money and BRG financed the sale.

The sale of Easton Hockey officially marks the departure of the Easton brand from the BRG Sports portfolio. This deal was preceded by a series of transactions involving the Easton businesses that commenced earlier this year. In April, the Company completed the sale of its Easton Baseball/Softball business to Performance Sports Group and announced the sale of its Easton Cycling business to industry veteran Chris Tutton, which was completed in June.


In May, BRG Sports acquired C-Preme Ltd., a leading designer and developer of protective helmets and sporting goods for children, teens and adults. The Company also transitioned from Easton-Bell Sports to BRG Sports as part of the anticipated completion of the Easton transactions.

"We are confident that with Chartwell's guidance and passion for this business, Easton Hockey will continue to push the limits in their sport and achieve great success," said BRG Sports Executive Chairman and CEO Terry Lee.

With this deal, Chartwell appointed former Bell Sports CEO and current BRG Sports board of director member Mary George as CEO of Easton Hockey. Matt Arndt will continue in his role as President and General Manager of the business.


Sher-Wood Athletics Group Acquires
Assets of Sher-Wood Hockey 


Sher-Wood Athletics Group has acquired all assets and liabilities of Sher-Wood Hockey Inc., from Callidus Capital Inc. Sher-Wood Athletics is part of the Gracious Living Group of Companies in Vaughn, Ontario.


"We are proud to carry on the tradition of Canadian ownership of the iconic Sher-Wood brand," said Vito Galloro, Founder and Executive Vice President of Gracious Living Corporation and CEO for the Sher-Wood Athletics Group. "We are excited to continue the longstanding tradition of Sher-Wood Hockey as we work to build upon the 65 year history of this Canadian brand.


"With our expertise in manufacturing, retail and marketing we believe that we will once again return Sher-Wood to its place as a leader in hockey sticks and equipment in Canada, USA and Europe."


NHL Hall of Fame players, Raymond BourqueBobby ClarkePaul CoffeyGuy Lafleur (above) and Ken Dryden all used Sher-Wood hockey sticks, along with current NHL players Bobby Ryan of the Ottawa Senators, Ryan Trouba of the Winnipeg Jets and Paul Stastny of the St. Louis Blues.


Sher-Wood Athletics will have two wholly owned divisions: Sher-Wood Hockey (GL) Inc., which will manage the hockey business, and Sher-Wood Sports Licensing Inc., which will focus on licensing opportunities and continue to supply the National Hockey League with the official game puck.

 Bauer Hockey Contributes $4 Million
to NYC Ice Center Project 

Bauer Hockey has contributed $4 million for converting the Kingsbridge Armory in New York City into the world's largest ice sports center. Although the Kingsbridge National Ice Center project has not signed an official lease with New York City or started construction, former NHL star and Hockey Hall of Famer Mark Messier believes Bauer's investment is a step in the right direction.


"The partnership with Bauer Hockey only strengthens our commitment to make the Kingsbridge National Ice Center one of the nation's top facilities and revitalize the Kingsbridge neighborhood," Messier said in a statement. "It really is a great day for all of us who love hockey and love what is about to unfold here in the Bronx."


Plans for the ice center call for nine full-size rinks, a 5,000-seat arena, a 50,000 square foot community center and a health and training facility.

Look-Up Line Developed to
Decrease Board Injuries 

A pair of paralyzing accidents where Thomas Smith of Boston crashed headfirst into the boards while playing hockey inspired him to help make the game less dangerous. Smith now runs a foundation looking to paint a "Look-Up Line" near the boards in hockey rinks.


The orange warning track is 40 inches wide and extends all the way around the boards to help players know when they are in a dangerous area.


Smith told USA TODAY that he estimates 225 rinks in 27 stats will have the "Look-Up Line" by Oct. 1. Smith estimates the cost at $500 for six or seven gallons of paint and labor. USA Hockey hasn't endorsed the plan because it wants to study it to determine its effectiveness.


Click here to read the full USA TODAY story.


USA Hockey, Harrow Sports
 Continue Partnership for National University Teams


USA Hockey has entered into a multi-year agreement with Harrow Sports to continue as the official equipment, uniform, apparel, and bag supplier of the 2015 and 2017 USA Hockey Men's and Women's National University Team. The partnership supports the U.S. National University Teams participating in the Winter World University Games.


The Winter World University Games are held every two years and Harrow Sports has played an integral role since partnering with USA Hockey in 2008, including the most recent success of the men's and women's team in 2013. Both squads had their best finish ever, with the women earning a bronze medal and the men finishing fourth. Harrow has worked with the men's team three times (2009, 2011, 2013) and the women's team once (2013).


Players from the American Collegiate Hockey Association will make up the U.S. roster for the men's and women's ice hockey competition at the 27th Winter World University Games in Granada, Spain on Feb. 4-14, 2015.



The 2014 Annual Business
of Ice Hockey Report Now Available!
A FREE Benefit of HDA Membership



HDA members have received an electronic copy of "The Annual Business of Ice Hockey Report: 2014 Edition," which includes data on consumer purchases of equipment, trends in participation and a look at the cost of doing business. It's a great resource to help you with your business and is one of the great benefits of your HDA membership.

If you are interested in becoming an HDA member and receiving this report, please contact HDA co-director Marty Maciaszek at (800) 815-5422, ext. 1260 or by email at mmaciaszek@nsga.org. The report costs $595 for non-members.






Stall & Dean Returns to Rich Hockey Roots


Stall & Dean's storied history as a uniform and sporting goods equipment manufacturer dates to the 1890s. It was the first company to make uniforms for professional hockey teams and invented the first hockey helmet after the legendary Eddie Shore suffered a head injury.


Stall & Dean, which recently became an HDA manufacturer member, is making a renewed push into the hockey apparel market under CEO Richard Leibowitz. The hockey line includes vintage jerseys (circa 1936) modeled after the NHL's "Original Six" of the Blackhawks, Bruins, Red Wings, Maple Leafs, Canadiens and Rangers.


Stall & Dean also has game jerseys, team socks and shells as well as a Custom Decoration Program geared toward youth leagues and teams. All of its products are made in the USA in Brockton, Mass.


The history of Stall & Dean also includes signing two of baseball's greatest players, Hall of Famers' Ty Cobb and Honus Wagner, to wear and endorse its products.


Click here to learn more about Stall & Dean's products and its history in the sporting goods industry.


HDA, NSGA and Sports Distributors of Canada
Business Collaboration is Growing




Any business would be interested in better pricing for its products and increased access to top brand names. That opportunity is now here for hockey dealers in the United States.

The Hockey Dealers Association (HDA), National Sporting Goods Association (NSGA) and Sports Distributors of Canada Ltd. (SDC) are nearly a year into a collaboration
 which will allow HDA and NSGA member retailers and team dealers access to the group buying power of SDC's members to purchase ice hockey equipment.


SDC has extended its vast ice hockey expertise and buying strength to members of HDA and NSGA. HDA and NSGA members will participate in all levels of SDC's hockey business, including their annual hockey show, buying programs and special makeup product offerings, as well as have representation on the SDC Hockey Committee.


All participating U.S. hockey retailers will have to be members of HDA or NSGA. Interested participants will undergo a vetting process led by SDC that will ensure credit worthiness and customer-focused business practices.


The agreement between HDA, NSGA and SDC is now in effect and the numbers of business taking advantage of this great opportunity are growing. For U.S. hockey dealers interested in more information on the collaboration, please contact HDA Co-Managing Director Marty Maciaszek by emailing mmaciaszek@nsga.org or calling (800) 815-5422, ext. 1260. 


Click here to learn more about the collaboration and to find an inquiry form to start the process of potentially becoming a part of this unique opportunity. Dealers throughout the country have been submitting their inquiry forms!




Other News

Bauer, Hockey Canada unveil research,
plans for "Grow the Game" initiative

Bauer and Hockey Canada announced on Aug. 1 the next phase of their Grow the Game partnership. They provided their initial research study results and their creation of pilot programs to address those findings and put them on track toward meeting their goal of one million new players in hockey by 2022. Canada will be the starting point for the initiative since hockey there has experienced historically low growth rates in recent years and right now approximately 90 percent of Canadian families and their children decide not to play hockey.

"We're starting in Canada because it's home to not only a deep hockey heritage but it's also where Bauer Hockey was founded in 1927," Bauer President and CEO Kevin Davis said in a news release.

A survey commissioned by Bauer and Hockey Canada found 73 percent of non-hockey families would consider enrolling their child in the future and nearly 40 percent said they would definitely consider enrolling their child. Perceived barriers are hockey isn't a fun sport, the amount of travel and time commitment, safety and affordability. Pilot programs to address these barriers will launch this fall in Ontario and Nova Scotia and Hall of Famer Mark Messier will assist Bauer and Hockey Canada in reaching their goals of attracting additional players.

Click here to view the findings from the Bauer and Hockey Canada study.

Click here to read the news release about Bauer and Hockey Canada's Grow the Game partnership initiatives.




Boosts for your business

Joining the HDA opens the door to ways to potentially save money on shipping, credit card processing, website design, email marketing and more! Click on the "Discount Services" link on the left-hand side of the page for more details.

Patrick Kane's stickhandling show


No one who watches the NHL would question the ability of Chicago Blackhawks star Patrick Kane to make magic happen on the ice. What the two-time Stanley Cup champion does as "Agent 88" in a recent commercial for Bauer's new Vapor APX-2 sticks is truly remarkable. The ending is the only part that isn't live and it only took 15 to 20 minutes to shoot.

Click here to see the video of Kane's stickhandling wizardry.

Dealers talking to dealers

The Hockey Dealers Association Dealer-to-Dealer Network has a home on LinkedIn.

In order to join the network you must be a member of HDA. Click the link below to start connecting with your colleagues in the Industry!


   Visit these websites to

   find useful website analytic tools---                                                                              Buying Group Survey

   some are free.












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